Barbara Chapuis

18+ years of experience leading B2B, B2B2C and B2C marketing and digital strategies for private start-ups through to global publicly listed corporations.
Deep understanding of the technology and deep analytical skills enabling value growth and active transformation in difficult environments. Highly motivated and experienced senior digital expert infusing modern marketing to support digital transformation.

Leads successful omnichannel and user experience strategies (unified ecosystem, personalization, …) based on data analysis.
Innovative mind, handling AI and metaverse reflexions. International, pragmatic, and collaborative mindset.

Key competencies:
- Digital strategy definition
- Data management (web, CRM, …) 360° view of users and relevant KPIs
- Channel activation (organic & paid), ecosystem & platform evolution
- Team management up to 26 people
- P&L management

Soft kills:
- Leadership
- Analytical
- Persevering
- Visionary

#Analytics #SEA #KPI #Ecommerce #Performance #Data #SEO #Inbound #Emailing #SocialMedia #PaidMedia #Content #WorldWide #Awareness #Engage #Convert #Measure #Platform #cross-sell #loyalty #acquisition

MBTI: INTJ